ABC News

Baby Boomers to Advertisers: Don’t Forget About Us Business Day http://ift.tt/2zaIKy3 Baby Boomers, Advertising and Marketing, Millennial Generation October 15, 2017 at 05:00AM Author --- JANET MORRISSEY Source> -- The New York Times Keywords -- Baby Boomers, Advertising and Marketing, Millennial Generation Brands work very hard to connect with the millennial generation, but baby boomers are large in number and have money to spend.

An Old-School Investment Manager That Builds Wealth Quietly Business Day http://ift.tt/2yfxdAH Mutual Funds, Stocks and Bonds, Advertising and Marketing October 13, 2017 at 05:00AM Author --- LANDON THOMAS Jr. Source> -- The New York Times Keywords -- Mutual Funds, Stocks and Bonds, Advertising and Marketing Dodge & Cox is an old school investment manager that does not advertise or promote its funds, which have some the lowest fees in the industry.

Different Ads, Different Ethnicities, Same Car Business Day http://ift.tt/2zi5VXZ Race and Ethnicity, Advertising and Marketing October 12, 2017 at 05:00AM Author --- SAPNA MAHESHWARI Source> -- The New York Times Keywords -- Race and Ethnicity, Advertising and Marketing Toyota recently unveiled four ads for the same car — its flagship Camry. Each ad speaks to a different audience, offering a fascinating glimpse into how race and culture figure into American advertising today.