Different Ads, Different Ethnicities, Same Car



Different Ads, Different Ethnicities, Same Car

Business Day

http://ift.tt/2zi5VXZ

Race and Ethnicity, Advertising and Marketing
October 12, 2017 at 05:00AM
Author --- SAPNA MAHESHWARI

Source> -- The New York Times
Keywords -- Race and Ethnicity, Advertising and Marketing Toyota recently unveiled four ads for the same car — its flagship Camry. Each ad speaks to a different audience, offering a fascinating glimpse into how race and culture figure into American advertising today.

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